With the news overtaken by Theresa May's decision to go to the polls speculation has started rising about what this means for summer holiday bookings. 2017 has had a strong start with general bookings up across the board 5% YOY. But it is the family market that is seeing the most robust growth with a 10% YOY growth.
So will this be jeopardised when we head to the polls?
It would seem unlikely. The timing means the 'lates' market will be intact and an election won't make families give up that much needed holiday - especially when the result is easy to predict.
The snap general election in June could be a “major disaster” for travel if it turns into a re-run of the referendum battle over Brexit. The prospect of a year without a major sporting or political event had been seen as positive for the travel industry. However, the prime minister’s decision to seek a stronger mandate has introduced an air of uncertainty, although confidence remains high after a strong start for holiday sales in 2017. Steve Endacott, non-executive chairman of Teletext Holidays, said he was unfazed by what he saw as a “non-election” in terms of the result but was concerned it could be seized on as a way to reverse Brexit. “The biggest fear is Brexit becomes the big issue and all the uncertainty is revisited, bringing a knock-on effect on currency and people’s willingness to travel.