This week the Cannes Film Festival scored a huge own goal by changing its rules to block new distributors from winning awards.
Companies such as Amazon and Netflix cannot compete for awards in 2018 unless their films are distributed in French cinemas. Something about toys and pram comes to mind.
It amazes me how quickly my media habits have changed. Netflix is a part of my daily life. I rarely watch TV programmes at the time of broadcast. Line of Duty was perhaps the exception.
Imagine life without The Crown or House of Cards. BAFTA nominated a number of Netflix series for their recent awards and the terrestrial TV companies had to get over it. It's called competition.
Netflix and Amazon are investing heavily in film. They may not be driving us to the cinema but they are keeping us interested in film and keep actors employed.
We all have to adapt to the way we work. If anyone knows this it is the people who sell travel. Who have reacted and adapted to changing distribution and marketing of travel.
Protectionism is not an option. Sorry.
The Cannes film festival has waded into the war between Netflix and the global movie industry by banning films that are not released on the big screen from competing. The dispute is part of a conflict between Netflix and the global film industry, which has intensified as the streaming service has moved to increase the number of films it produces committing $6bn (£4.6bn) in original content this year. Steven Gaydos, the executive editor of Variety, said the dispute was part of larger existential problem faced by the industry, but it could not dictate how people watch films. “you can't force people to consume things in a certain way anymore. “The insurmountable issue is the magnitude of technological disruption. The theatrical experience is changing dramatically and the marketplace is confronting a gigantic challenge from these new platforms.”