A spike in tourism to Puerto Rico has been attributed to the success of the Luis Fonsi hit song “Despacito”. The hit has become the most-streamed song of all time and has been played 4.6 billion times across all streaming services.

Featuring Daddy Yankee (known for his 2004 track “Gasolina”) and later covered by Justin Bieber, "Despacito", which means slowly in Spanish, is a sultry reggaeton which in the video displays Fonsi’s passionate seduction technique. The video features Puerto Rico’s colourful and graffiti-decorated La Perla district and showcases Puerto Rico as a sensual melting-pot of sea, sunshine and party.

Since the launch of the video, La Perla, historically a run-down district, has received unexpected stardom. El Nuevo Dia reports a “repositioning of La Perla” and claims that residents of the neighbourhood have responded positively to the newfound interest. Reports claim that local tour organisations have since started to incorporate some of the “Despacito” video’s most iconic locations into sightseeing itineraries.

We know popular culture has a strong influence on our travel decisions and it seems that Luis Fonsi and Daddy Yankee’s track has been a powerful advertisement for travel to the island.

Like it or loathe it, "Despacito" has bought Latino music into the mainstream, got the world’s hips moving and put Puerto Rico and the district of La Perla firmly on the map!