A spike in tourism to Puerto Rico has been attributed to the success of the Luis Fonsi hit song “Despacito”. The hit has become the most-streamed song of all time and has been played 4.6 billion times across all streaming services.
Featuring Daddy Yankee (known for his 2004 track “Gasolina”) and later covered by Justin Bieber, "Despacito", which means slowly in Spanish, is a sultry reggaeton which in the video displays Fonsi’s passionate seduction technique. The video features Puerto Rico’s colourful and graffiti-decorated La Perla district and showcases Puerto Rico as a sensual melting-pot of sea, sunshine and party.
Since the launch of the video, La Perla, historically a run-down district, has received unexpected stardom. El Nuevo Dia reports a “repositioning of La Perla” and claims that residents of the neighbourhood have responded positively to the newfound interest. Reports claim that local tour organisations have since started to incorporate some of the “Despacito” video’s most iconic locations into sightseeing itineraries.
We know popular culture has a strong influence on our travel decisions and it seems that Luis Fonsi and Daddy Yankee’s track has been a powerful advertisement for travel to the island.
Like it or loathe it, "Despacito" has bought Latino music into the mainstream, got the world’s hips moving and put Puerto Rico and the district of La Perla firmly on the map!
Despacito becomes most streamed song of all time, with 4.6bn plays Reggaeton stars Luis Fonsi and Daddy Yankee, who have topped the charts all over the world including nine weeks in the UK, push their guest vocalist Justin Bieber into second place Favorito, favorito... Luis Fonsi, Daddy Yankee performing at the Latin Billboard awards. Photograph: Lynne Sladky/AP View more sharing options Shares 1,674 Comments 130 Ben Beaumont-Thomas @ben_bt Wednesday 19 July 2017 09.05 BST Last modified on Wednesday 19 July 2017 11.40 BST Luis Fonsi and Daddy Yankee’s reggaeton hit Despacito has become the most streamed song of all time, with 4.6bn streams globally across all major platforms.